Internet Marketing
The single most important step you need to take after developing your web site is to register the site with each of the Search Engines. This can be a confusing, tedious, and complicated process for the general public. Some may wonder "What is a Search Engine" and "How Do They Work". To find the answer to this question and more, visit SearchEngineWatch.com
With our experience in web design, it was a natural step to move into the "overwhelming" task of Search Engine Submission and Internet Marketing.
We received so many requests from our clients for help in promoting their newly designed web sites, it was clear now is the time to act. We are proud to say we have answered the call and have put together a team of specialists to help take this burden off our customers shoulders. Our newly added Search Engine Optimization specialists, Copy Editors, and Marketing Executives are ready to take on the challenge of successful web site promotion.
The most important element to ensure a successful campaign of existing and new web sites is to make certain these sites are fully optimized for Search Engine success.
The next step is to submit the optimized site to the top Search Engines and Open Directories. Search engines have a variety of ways that allow web site owners to "register" with their Search Engines. In addition to the registration process, many offer advertisers options to buy their way onto search results pages.
Most major search engines carry paid placement listings, where advertisers are guaranteed a high ranking, usually in relation to desired words. These paid listings are usually segregated from the general search results and labeled to highlight that they are ads. There are also Paid Inclusion options which do not guarantee a high ranking or even that your site will be listed with them.
It may seem easy, but if you are not careful, you could spend alot of your advertising budget and still not make the high ranking listings. Our experts understand the different Paid options which are available and can recommend which one is right for you:
• Paid Placement
• Paid Inclusion
• Paid Submission
• Content Promotion
• Paid Banner Advertising
"Paid Placement"
Describe ads that guarantee placement. Other terms used to refer to these ads are "pay for placement," "pay for performance," "CPC listings" (for cost-per-click) and "PPC listings" (for pay per click). The last two terms reflect that paid listings are often sold on a basis where advertisers only pay if someone clicks on their ads.
"Paid Inclusion"
A site owner pays a fee in order to have web pages included in a search engine's editorial listings. Does this mean that those in paid inclusion get to be ranked tops in editorial results? No. The major search engines offering such programs are usually emphatic that payment does not provide any ranking boost.
For example, someone with a brand new web site might submit their home page through a paid inclusion program in order to ensure that the page gets listed within a day or two, rather than the typical four-to-eight weeks it might take for a crawler-based search engine to find the page "naturally." Whether the site will rank well for a particular term will remain dependent on the various factors that search engines use to ordinarily rank web pages.
In another example, someone might have a page that changes often, such as with a new product for sale. Paid inclusion would allow this page to be revisited on a regular basis, such as every other day, rather than the more common monthly schedule that most crawler-based search engines tend to follow.
Even the best crawler-based search engines do not gather all the pages that a web site may publish. Some pages may be difficult to index because they are dynamic in nature. Others pages may be missed simply because a search engine can't get to everything out there.
With paid inclusion, a content publisher can ensure that all their pages are included, if they are willing to foot the bill. Paying still doesn't guarantee placement, but being more deeply listed can help an advertiser be more likely to appear in response to a wide range of searches.
It's important to remember that while search engines say that paid inclusion provides no ranking boost, there is no way for the general public to easily verify this. For this reason -- and the fact that the amount of paid inclusion listings are growing -- it may be that ultimately paid inclusion listings be segregated and labeled in the way paid placement listings currently are.
Paid Submission
Paid submission essentially is simply a form of paid inclusion. This is because ultimately, anyone who participates in a paid submission program is paying for inclusion into a search engine's editorial results. Google & Yahoo both have paid submission programs. Magnetic has had great rewards with the google adwords program, which we highly suggest.
Content Promotion
Many major search engines will promote an advertiser's content or their own content on their search results pages. This is usually done in a separate area from the general search results.
Banner Ads
Search Engines and Targeted Directories offer a plethora of Banner Advertising options. You can sponsor a relevant page of the directory, or have a small rotating banner surrounding the content of the site. Banner Advertisements vary in size and in cost. There is no standard method of payment for Banner Ads. One can easily get overwhelmed financially if you do not understand the method of payment required for each different site
AdWords (google)
Mesa Interactive highly recommends having our team assist you with running a Google Adwords campaign for your website. It's targeted, high volume traffic that results in sales ; and it can be very cost effective.
Social Media / Social Media Management
Social Media is the latest in marketing technology, connecting you - the business - right to your best customer or client base. This is the future of public relations, and a very important aspect of the internet at this point in time with the elevated success of sites such as Facebook, and Twitter. Social media managers are often found in the marketing and public relations departments of large organizations.
A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. You cannot have true social media management without monitoring first, and we here at Mesa Interactive suggest listening to your customers first - then developing a social media campaign around this aspect. Of course, just starting a Facebook 'Like' page is only one small step in creating a (real) social media campaign. Your customers will appreciate this, but never underestimate the power of 'engagement'. In other words, having a 'like' page is merely a stepping stone, and having your customers interact with it is far more important.
For example, if you are running a contest of sorts to win free merchandise -- this is a much more effective tool to get the 'buzz' about your company flowing across the social networks. People will always create 'buzz' over "something for nothing" and when they don't get what they want - they may still purchase what they want - from you, because you started the thinking process surrounding the idea of owning a said product, or service. This is just one of the keys to a successful social media venture. We don't want to create campaigns which have minimal success ; we want to create social media management campaigns which drive business, customers, and above all - sales.